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Reload bonus template

Reload bonus campaign template.

A reload bonus landing page and emails for existing players. Built for Germany and the Netherlands, with key terms and safer gambling wording locked in.

ReloadYour Friday top up50% extra on your next depositGet the boost
Goal: Second and third depositsPage + 2 emailsMarkets: DE, NL

What is inside

The sections, in order.

Weekly or monthly reloads for players who have already deposited. Send the email on the day, point it at the page, and change only the amount and date next week.

  1. Hero with the offerThe boost, the cap and the day it runs.
  2. OfferA plain card with the amount, the minimum deposit and the expiry.
  3. End dateWhen it stops. A date, not a vague 'limited time'.
  4. Game rowWhere the bonus can be played.
  5. TermsLockedKey terms for the market.
  6. FooterLocked18+, licence and support line.

How to write this campaign

  • Name the day. A reload that always lands on a Friday becomes a habit, and a habit needs no persuasion.
  • Show the cap in the headline area. A 50% boost reads very differently at a 20 euro cap and at a 200 euro one.
  • Reuse the page. Duplicate the campaign, change the offer, keep everything else.

Markets

MarketStatusWhat the page carries
SwedenNot set upSpelpaus, Stödlinjen and the first-occasion bonus rule.
GermanyReadyOASIS, the monthly deposit limit and the support line.
NetherlandsReadyCruks, Loket Kansspel and the under-24 rules.
SwedenIn Sweden an operator may only offer a bonus at the player's first gaming occasion, and Spelinspektionen treats cashback, free spins and other incentives as bonuses under that rule. So this kit is set up for Germany and the Netherlands. If you run it in Sweden, take the offer out and check the page with your compliance team first.

Market notes are general information, not legal advice. Check every campaign with your compliance team. Last reviewed October 2026.

FAQ

About this template.

Why is Sweden switched off for this kit?
Swedish rules only allow a bonus at the player's first gaming occasion, so a reload bonus cannot be offered there. The kit is ready for Germany and the Netherlands.
Can I schedule the reload every week?
Today you duplicate the campaign and change the date. Scheduling a whole campaign is on the roadmap.

See it in a demo.

We will walk you through a campaign built around one of your own offers, from the page to the emails.